Trek

Trek Electric Bikes

• Founded: 1976
• Country: United States
• Range: Road bikes, mountain bikes, hybrid bikes, electric bikes, kids’ bikes
• Price Segment: Wide, from mid to high-end
• Reputation: Known for innovation, quality, and durability. Trek is a globally respected brand with a strong presence in both professional and recreational bike markets.
• Appearance: Sleek, functional designs with a focus on performance and reliability. The bikes combine advanced technologies with high-quality craftsmanship.
• Overall Quality: Very high, with a strong emphasis on durability and reliability.
• Longevity: Long-lasting reliability with a solid reputation for durability and minimal long-term complaints.
• Customer Service: Excellent, with a comprehensive support infrastructure and responsive customer service.
• After-Sales Service: Very good, with an extensive network of dealers and service centers for maintenance and warranty claims​.

Who or What is Trek?

Trek Bicycle Corporation is a leading American bicycle manufacturer, producing bikes, bike parts, and accessories.

Founded in 1976 in Waterloo, Wisconsin, Trek has grown into a globally recognized brand with a strong presence in the Benelux, with offices in Harderwijk and a distribution center in Wijchen.

Trek is known for its innovation, quality, and commitment to sustainability, offering a wide range of bikes to meet the needs of both professional riders and recreational cyclists.

What Makes Trek E-Bikes Good or Unique?

Trek’s mission is to create the best bikes in the world and inspire more people to enjoy cycling. The company aims to deliver products of the highest quality and bring the joy of cycling to a broader audience. Trek believes that cycling provides a simple solution to the world’s complex problems and is committed to improving the planet through biking.

Trek is known for its innovation and high quality. The brand has a strong reputation in both the professional cycling and recreational markets. Trek is associated with reliability, advanced technology, and a wide range of models that cater to various cycling needs.

The company is also recognized as an excellent workplace, with mentions on Fortune’s Top 100 Best Companies to Work For​.

Trek E-Bikes of 2024

Trek bikes cover a wide price range, making them accessible to various market segments. Entry-level models start around €500, while high-end models can cost over €12,000, catering to both casual cyclists and professional riders.

Trek offers a variety of e-bikes, including:

• Electric Road Bikes: For long distances with pedal assistance.
• Electric Mountain Bikes: Built to handle rough terrain with powerful motors.
• Electric Hybrid Bikes: Ideal for city commuting and fitness.
• Electric Cargo Bikes: Designed for easy cargo transport​.

Competitors of Trek

Specialized

Specialized is a renowned brand in the cycling world, known for their innovative and high-quality e-bikes. Their Turbo Vado and Turbo Levo models offer excellent performance for both city commuting and mountain biking. The Turbo Vado is ideal for commuting with its powerful motor and long range, while the Turbo Levo is popular among mountain bikers for its advanced geometry and powerful support​​.

Of course, other major brands such as Orbea, Giant, Cube, Canyon, and Cannondale… are also strong competitors.

Ride1Up

Ride1Up offers high-value e-bikes aimed at efficient and fast commuting. Models such as the Ride1Up Turris and 700 Series provide powerful motors and good range, and are attractively priced. Ride1Up is especially appreciated for their direct sales model, resulting in lower costs for consumers​.

FLYER

FLYER, developed by Biketec AG, offers high-quality e-bikes with a focus on durability and performance. Their models are popular in Europe and known for their reliability and robust construction​.

Our articles about Trek

Trek History

Trek was founded in 1976 by Richard Burke and Bevil Hogg in a barn in Waterloo, Wisconsin. The company started with handcrafted steel touring bikes and quickly expanded its product line.

In the 1990s, Trek introduced the first carbon fiber bikes, the 5500 and 5200 models, featuring the groundbreaking OCLV (Optimum Compaction, Low Void) Carbon frames. This innovation set a new industry standard.

Over the years, Trek has made several strategic acquisitions, including Gary Fisher Mountain Bikes, Klein Bicycles, and Bontrager Cycles, to diversify its offerings and strengthen its market position.

Trek Timeline

• 1976: Founding of Trek Bicycle Corporation in Waterloo, Wisconsin.
• 1980: Trek moves to a new building and starts producing complete bikes.
• 1992: Introduction of OCLV Carbon technology with the 5500 and 5200 models.
• 1993: Acquisition of Gary Fisher Mountain Bikes and introduction of the lightest mountain bike, the Trek 9900.
• 1995: Launch of the Y-bike, a full suspension mountain bike that wins several awards.
• 1999: Lance Armstrong wins the Tour de France on a Trek 5500.
• 2003: Trek introduces the Madone road bike, named after the infamous climb in southern France.
• 2008: Trek launches its first electric bikes, marking a new direction for the company.
• 2014: Introduction of the Project One custom program, allowing customers to design their own bikes.
• 2017: Trek introduces the Supercaliber, a unique cross-country bike with integrated IsoStrut suspension.
• 2019: Trek launches the Allant+ series, high-quality electric bikes designed for city commuting and long distances.
• 2021: Trek commits to sustainability with the “Trek Sustainability Report” containing ambitious environmental goals.
• 2023: Trek introduces the latest generation of the Émonda, which is even lighter and more aerodynamic.
• 2024: Launch of the Domane+ SLR, an advanced electric road bike, and collaboration with the World Wildlife Fund (WWF) to promote sustainable manufacturing practices.

Trek News in 2024

• April 2024: Trek launches the new Domane+ SLR, an advanced electric road bike with improved battery life and performance.
• May 2024: Trek announces a partnership with the World Wildlife Fund (WWF) to promote sustainable manufacturing practices.
• June 2024: Opening of a new distribution center in Europe to shorten delivery times and reduce the ecological footprint.
• August 2024: Trek unveils the latest generation of mountain bikes with enhanced suspension and lightweight materials.

Trek Contact and Warranty

Trek offers a comprehensive warranty on their bikes, depending on the model and components. For questions or issues, customers can contact their local Trek dealer or directly through customer service on the Trek website. Trek also has an active support network and provides assistance via email and phone.