Electra

Electra Electric Bikes

• Founded: 1993
• Country: United States
• Range: E-bikes (including models such as Townie Go!, Attitude Go!, Cruiser Go!, Vale Go!, and Ponto Go!)
• Price Segment: Mid to high range
• Reputation: Innovative and stylish brand, known for its comfortable and user-friendly bikes with unique Flat Foot Technology®.
• Appearance: Comfortable and stylish, with an emphasis on user-friendliness and aesthetics. Designs range from retro to modern, appealing to a broad audience.
• Overall Quality: Very high, with a focus on durability and innovation. Electra uses high-quality components, such as Bosch motors and integrated batteries.
• Longevity: High, with robust frames and reliable technology designed for long-term use.
• Customer Service: Excellent, with an extensive network of dealers and service centers providing support for maintenance and repairs.
• After-sales Service: Excellent, Electra offers warranties on their products and has a user-friendly website for service requests and product registration.

Who or What is Electra?

Electra Bicycle Company is an American brand of bicycles, known for its innovative designs and commitment to comfort and style. The brand, founded in 1993 by Benno Bänziger (the founder of Benno Bikes) and Jeano Erforth in Leucadia, California, has significantly influenced the cycling world, notably with their unique Flat Foot Technology®.

Electra’s mission is to create bikes that are the perfect blend of style, comfort, and functionality. They aim to enhance the riding experience by integrating innovative technologies while offering attractive and unique designs. Their vision is to make cycling more accessible and enjoyable for a wide audience, from recreational riders to daily commuters.

Electra’s headquarters is located in Vista, California, while production primarily takes place in Asia. This allows them to efficiently produce on a large scale while keeping costs under control. To meet growing international demand, Electra also has a European headquarters in Hamburg, Germany.

What Makes Electra E-Bikes Good or Unique?

Electra has built a strong reputation for its innovative designs and high-quality standards. The brand is particularly popular among recreational riders and urban cyclists due to the comfort and style of their bikes. The Townie series, one of their best-known models, has won numerous awards and is one of the best-selling bikes in the US.

Electra stands out with its unique Flat Foot Technology®, which contributes to a comfortable and safe riding experience. This technology makes it easier for riders to maintain balance and prevents falls, which is especially appealing to new cyclists.

Electra bikes are also known for their stylish and innovative designs, such as the retro-inspired Attitude Go! and the classic Cruiser Go! models. The combination of style, comfort, and modern technology, like the integration of Bosch motors, makes Electra bikes a popular choice for both recreational riders and commuters.

Drawbacks may include higher prices for some models compared to other brands and the fact that production in Asia might affect delivery times and availability.

Electra E-Bikes of 2024

Townie Go!

• Pros: Comfortable, versatile, ideal for city rides and relaxed outings. Available in various configurations such as the 7D and 5i EQ.
• Cons: Higher price compared to non-electric models.
• Target Audience: City cyclists, recreational riders.

Attitude Go!

• Pros: Stylish retro design, powerful Bosch Performance Line motors, high-quality components.
• Cons: Higher price, more focused on style than functionality.
• Target Audience: Riders looking for a standout, stylish bike.

Cruiser Go!

• Pros: Nostalgic design, comfortable geometry, suitable for relaxed rides and commuting.
• Cons: Limited gears.
• Target Audience: Beach cruisers, recreational riders.

Vale Go!

• Pros: Advanced technology, fully integrated Bosch motors and batteries, long range.
• Cons: Higher price, more geared towards tech enthusiasts.
• Target Audience: City cyclists, long-distance riders.

Ponto Go!

• Pros: Powerful 750W motor, suitable for two people, versatile and safe.
• Cons: Only available for riders aged 16 and above.
• Target Audience: City cyclists, young riders, people wanting to ride with passengers.

Our articles about Electra

Electra History

Electra began its journey in the early 1990s with a clear mission: to create bikes that are both functional and stylish. The brand introduced its revolutionary Flat Foot Technology® in 2003, resulting in a more comfortable and safer riding experience for cyclists.

This technology allows riders to place both feet flat on the ground while still experiencing full leg extension during pedaling, which is especially useful for new cyclists who are afraid of falling.

In 2014, Electra was acquired by Trek Bicycle Corporation, providing the brand with additional resources and expertise to further improve and expand its product offerings.

Electra Timeline

• 1993: Founding of Electra Bicycle Company in Leucadia, California.
• 2003: Introduction of Flat Foot Technology®.
• 2005: Launch of the Fashion Cruiser and Tandem models.
• 2008: Introduction of the Amsterdam® city bike.
• 2013: Electra enters the e-bike market with the Townie Go!.
• 2014: Acquisition by Trek Bicycle Corporation.
• 2024: Launch of new models such as the Ponto Go! and participation in CES 2024.

Electra News in 2024

• Electra presented their latest e-bikes, including the Ponto Go!, at the Consumer Electronics Show (CES) in Las Vegas.
• Launch of the Ponto Go!, a versatile and powerful e-bike with a 750W motor and a design suitable for two people.
• Electra and Wowbikes have opened new zones in Virgin Megastores in Dubai Mall and Mall of the Emirates, increasing the availability of Electra bikes in the Middle East.

Electra Contact and Warranty

Electra offers a limited warranty on its bikes, varying depending on the model and specific part. For warranty claims and service, customers can visit their local Electra dealer. Additionally, the official Electra website provides extensive support, including manuals, FAQs, and contact options for further assistance.