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Vanmoof

by Dr. Watts'on
VanMoof e-bikes

Vanmoof Electric Bikes

  • Founded: 2009
  • Country: Netherlands
  • Range: Electric bikes (e-bikes)
  • Price Segment: Mid to high price range
  • Reputation: Innovative Dutch brand with a strong focus on technology and design, though there is criticism regarding the durability of some components
  • Appearance: Sleek and modern design, with integrated technologies such as automatic gear shifting and anti-theft systems
  • Overall Quality: High, with attention to detail and finish
  • Lifespan: Some complaints about long-term durability, but generally well-received
  • Customer Service: Varies; recent restructuring has led to improved service
  • After-Sales Service: Improved after being acquired by Lavoie, with an extensive network of service partners

Who or What is VanMoof?

VanMoof is a Dutch brand known for its innovative electric bikes. The company was founded in 2009 by brothers Taco and Ties Carlier in Amsterdam. In 2023, they went bankrupt but were revived by Lavoie, a company founded by McLaren.

VanMoof aims to create the perfect city bike, with a focus on stylish design and advanced technology. The brand had (has) over 190,000 customers worldwide and has won several awards for its innovative designs and technologies​.

What Makes VanMoof E-Bikes Good or Unique?

VanMoof bikes are known for their aesthetic design and advanced technology, such as automatic gear shifting, integrated anti-theft systems, and powerful motors. These features enhance user-friendliness and make them ideal for urban commuting. Additionally, the bikes are sleekly designed and meticulously finished, contributing to a premium riding experience​​.

However, there are also downsides to VanMoof bikes—keep in mind, they went bankrupt. The durability of some components and the availability of replacement parts have led to customer complaints. Issues with frame longevity and electrical malfunctions are some of the main criticisms users have experienced​​.

VanMoof also has its own team of ‘Bike Hunters’ who track down and return stolen bikes to their owners, offering an additional layer of security and customer service​.

VanMoof E-Bikes of 2024

VanMoof currently offers two main models: the VanMoof S5 and A5. The S5 is a high-tech city bike with a straight frame, suitable for taller riders, while the A5 features a lower step-through frame for increased accessibility. Both models are equipped with advanced features that enhance the riding experience and improve safety.

VanMoof S5:

The S5 is a high-tech city bike with a straight frame, suitable for riders between 1.64 m and 2.05 m. It offers advanced features such as automatic electronic gear shifting and a powerful motor.

  • Pros: User-friendly, powerful motor, sleek design.
  • Cons: High price, potential durability issues.
  • Target Audience: Urban commuters seeking a premium bike with advanced technology.

VanMoof A5:

The A5 has a lower step-through frame, suitable for riders between 1.55 m and 1.95 m, with the same technological benefits as the S5.

  • Pros: Accessible design, advanced features.
  • Cons: High price, durability issues.
  • Target Audience: Riders who need a more accessible bike without compromising on technology and performance.

Competitors of VanMoof

Cowboy, Tenways, Veloretti, Lemmo, and many more.

Our articles about Vanmoof

VanMoof History

Founded in 2009 in Amsterdam by brothers Taco and Ties Carlier, VanMoof began with a simple mission: to create the perfect city bike. What started as an ambitious project grew into a brand known for its advanced technology, sleek designs, and commitment to urban mobility.

From the start, VanMoof set high standards by designing bikes that were not only functional but also aesthetically pleasing. In 2014, the company made a significant leap into e-mobility with the introduction of their first electric bike. This marked the beginning of a series of innovations that forever changed the way people cycle in cities.

VanMoof has always been at the forefront of technological advancement. The launch of the Electrified S2 and X2 models in 2017 revolutionized the e-bike market. These bikes featured integrated anti-theft systems, automatic gear shifting, and a powerful motor, making them ideal for urban commuting.

Despite rave reviews and growing popularity, VanMoof faced significant financial challenges. In 2023, the company was forced to file for bankruptcy due to mounting debts and operational difficulties. However, this setback did not mark the end for VanMoof. In September 2023, the company was acquired by Lavoie, a subsidiary of McLaren Applied, with the aim of reviving and stabilizing the brand.

By opening up the technology to global service networks and local bike shops, Lavoie aims to ensure that VanMoof riders have more freedom and access to service and maintenance. Belgian company Cowboy has also developed an app for this purpose.

VanMoof Timeline

  • 2009: VanMoof founded in Amsterdam.
  • 2012: First store outside the Netherlands opens in Tokyo, Japan.
  • 2014: Introduction of the first electric bike.
  • 2017: Launch of the Electrified S2 and X2 models.
  • 2018: VanMoof reveals financial losses.
  • 2019: VanMoof raises £34 million in a Series B funding round.
  • 2020: Surge in demand for e-bikes during the COVID-19 pandemic.
  • 2021: Partnerships with retailers such as Best Buy and Halfords.
  • 2022: VanMoof raises £62 million in a Series C funding round.
  • 2023: VanMoof files for bankruptcy and is acquired by Lavoie.

VanMoof News and Updates in 2024

  • March 2024: VanMoof has established a new retail and service network with over 50 locations in seven countries, including the Netherlands, Germany, the UK, and France.
  • 2024: Launch of new e-bike models S4 and X4, which are more affordable and easier to use, targeting a wider audience.
  • April 2024: VanMoof is fully operational again with the sale of the new S5 and A5 models.

FAQ about Vanmoof

Vanmoof Contact and Warranty

VanMoof has improved its warranty and service options following its acquisition by Lavoie. Customers can access a comprehensive network of authorized service partners for maintenance and repairs. VanMoof’s online customer service provides support through frequently asked questions and contact information on their website.