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Superior bikes

by Dr. Watts'on
Superior electric bike brand information

Superior Bikes

  • Founded: Over 30 years ago
  • Country: Czech Republic
  • Range: E-mountain bikes, E-Gravels, eTour, eCity
  • Price Segment: Mid to high
  • Reputation: Known for lightweight, fast, and high-quality e-bikes with a sleek design. Innovative with a strong focus on performance and quality.
  • Appearance: Clean and minimalist design with an emphasis on functionality and high performance
  • Overall Quality: Very high, using premium components from Bosch and Shimano
  • Durability: High, thanks to robust materials and collaboration with top suppliers like Shimano, DT Swiss, Schwalbe, and Fizik
  • Customer Service: Excellent, with comprehensive support and collaboration with dealers to meet customer needs
  • After-Sales Service: Excellent, with a focus on long-term customer satisfaction and support​.

Who or what is Superior Bikes?

Superior is a Czech bicycle brand founded over 30 years ago in the foothills of the Beskydy Mountains. This region is known for its rich history in engineering and design, which forms the foundation of Superior’s approach to bicycle construction.

The brand develops and designs its bikes in Kopřivnice, where one of Europe’s most modern factories is located, equipped with advanced technologies such as robot-assisted wheel building and automated painting lines. Superior is part of Bike Fun International, a leading player in the bicycle industry.

What makes Superior Bikes good or unique?

What makes Superior stand out is their strong focus on quality and innovation. They use only the best components from brands like Bosch, Shimano, DT Swiss, Schwalbe, and Fizik, without compromise. Superior’s e-bikes are lightweight, fast, and feature a sleek, minimalist design.

These characteristics make the bikes not only functional but also appealing to performance-oriented riders. Superior collaborates closely with elite racing teams like the UCI Elite team jb Brunex Superior Factory Racing, which helps in testing and improving their bikes under extreme conditions.

Superior’s Unique Selling Point (USP) lies in their commitment to performance and quality. They combine advanced technology with high-quality components and target active athletes and cycling enthusiasts looking for high-performance bikes that excel in both urban and off-road environments.

Superior bikes are positioned in the higher price segment.

Superior Electric Bikes of 2024

Our articles about Superior

Superior History

Superior was founded over 30 years ago in the Czech Republic, specifically in the foothills of the Beskydy Mountains, a region known for its rich tradition in engineering and design. This environment has contributed to Superior’s philosophy: combining traditional craftsmanship with modern technology to produce high-quality bicycles.

From the beginning, Superior has focused on creating bikes that are functional and a pleasure to ride. The development and production of the bikes take place in Kopřivnice, where one of Europe’s most advanced factories is located. This factory features innovative technologies such as robot-assisted wheel building and automated painting lines, contributing to the high quality of the bikes.

Involvement with professional cycling teams, such as the UCI Elite team jb Brunex Superior Factory Racing, has played a significant role in the brand’s evolution. This collaboration allows Superior to test and improve their bikes under the most challenging conditions, resulting in products that meet the highest performance standards. This partnership has also contributed to the development of new technologies and designs that make the bikes lighter, faster, and more durable.

Timeline of Superior

  • 1990s: Foundation of Superior in the Beskydy Mountains region, Czech Republic. Focus on combining traditional craftsmanship with modern technology.
  • 2000s: Expansion of production facilities in Kopřivnice, with the introduction of advanced technologies such as robot-assisted wheel building and automated painting lines.
  • 2010s: Intensive collaboration with professional cycling teams, including the UCI Elite team jb Brunex Superior Factory Racing. This period also marks the introduction of several award-winning bike models.
  • 2020: Further expansion of production capacity and technological innovations, with a strong focus on e-bikes and sustainability.
  • 2023: Superior remains a major player in the cycling industry, known for their high-quality and performance-oriented bikes.

Superior News in 2024

In 2024, Superior announced a partnership with Jaroslav Kulhavý, Olympic champion and world champion in cross-country and marathon mountain biking. This partnership promises to usher in a new era of innovation and performance for Superior, leveraging Kulhavý’s extensive experience and expertise to further enhance the quality and design of their bikes.

Superior also introduced new models, including the eXF series, equipped with the latest Bosch CX Performance motors and fully integrated batteries for an enhanced riding experience.

Superior Contact and Warranty

Superior offers a comprehensive five-year warranty on their frames for all models starting from the 2020 collection. This warranty is free and applies without registration but is only valid for the original purchaser and is non-transferable.

The warranty covers only manufacturing defects in the frame and its construction but excludes normal wear and tear, paint/finish, and accessories. Defects resulting from misuse, neglect, improper assembly and maintenance, modifications, or accidents are not covered.

  • To maintain the five-year warranty, the bike must be inspected annually by an authorized SUPERIOR dealer according to the maintenance requirements described in the manual. This annual service must be stamped and signed on the warranty card.
  • If this annual service is not performed, the warranty period for the frame is reduced to two years. Costs for maintenance and service are the owner’s responsibility.

Claims under this warranty must be made through the dealer where the bike was purchased. The bike must be presented fully and clean with the frame serial number visible. The original warranty card and proof of purchase must also be provided with the claim. The decision to accept the warranty claim ultimately rests with the manufacturer.

If the claim is approved, the damaged frame will be repaired or replaced with the same or the most similar frame available at the time. Costs for reassembling the bike due to differences in the new frame are the owner’s responsibility.

The warranty applies only to the frame; service costs related to the replacement of the frame are entirely the owner’s responsibility. If the frame is repaired or replaced, the customer is not entitled to a new warranty period; the original warranty period remains in effect.

Superior Contact Information