Simpel bikes

Founded: 2000
Country: Switzerland
Range: Urban commuter e-bikes
Price segment: Mid-to-high price range
Reputation: Known for their minimalist and durable designs, Simpel is respected for producing low-maintenance, functional e-bikes tailored for city use.
Appearance: Clean, simple aesthetics with an emphasis on practicality and endurance. Their bikes are designed to be understated yet highly functional, making them a favorite for commuters.
Overall quality: High-quality builds focused on ease of use and long-term reliability.
Durability: Built to withstand daily commuting in various urban settings. Hub gears and dynamo lighting systems contribute to their low-maintenance reputation.
Customer service: Generally regarded as responsive and helpful, although there have been some mixed reviews about post-purchase service in specific cases

Who or What is Simpel bikes?

Simpel is a Swiss bicycle company founded in 2000 by Joachim Schneebeli and Philip Douglas. Headquartered in Maschwanden, Zurich, Simpel specializes in the production of both traditional bicycles and electric bikes (e-bikes).

The company’s core philosophy revolves around simplicity, practicality, and durability, emphasizing low-maintenance, user-friendly designs. Simpel’s products are crafted with the Swiss value of precision in mind, and they aim to provide sustainable transportation solutions for everyday commuters.

What Makes Simpel bikes Good or Unique?

The unique selling points (USPs) of Simpel Bikes lie in their minimalist design, durability, and focus on low-maintenance features. Unlike many other e-bike brands that emphasize cutting-edge technology or performance, Simpel takes a more pragmatic approach.

Their bikes are known for their simplicity in operation and maintenance, featuring hub gears, hub dynamos, and reliable components like Shimano engines and brakes. These choices reduce the complexity of maintaining the bikes, making them ideal for users who prioritize convenience over technological features.

Another distinguishing feature is that Simpel offers its e-bikes primarily through online channels, reducing the cost and simplifying the purchasing process for customers.

Simpel Electric Bikes of 2025

Simpel produces primarily urban and commuter e-bikes, designed for daily use in cities. Their bikes are not aimed at the high-performance sports market but instead focus on providing efficient, durable solutions for people who need reliable transport.

Our Articles about Simpel

Simpel History

Simpel Bikes was founded in 2000 in Switzerland by Joachim Schneebeli and Philip Douglas, to create reliable and minimalist bicycles for daily commuting. The founders recognized a growing need for bikes that were not only functional but also required minimal maintenance.

Their ethos centered on designing high-quality bikes that would withstand daily use while staying true to Swiss values of precision, quality, and durability. Simpel started with traditional bicycles before expanding into the electric bike (e-bike) market, which has since become a key part of their product range. Over the years, Simpel adapted to market trends, embracing the shift to electric mobility with their e-bike offerings.

The company’s approach is grounded in sustainability and innovation, reflecting Switzerland’s wider embrace of eco-friendly transportation. Simpel is not known for flashy marketing or high-tech innovation but rather for offering reliable, durable, and user-friendly bikes suited for a broad customer base.

Timeline of Simpel Bikes

2000: Simpel Bikes is founded in Maschwanden, Zurich, Switzerland, by Joachim Schneebeli and Philip Douglas.
Early 2000s: Simpel begins selling traditional bicycles with a focus on simplicity and durability, gaining a local customer base in Switzerland.
2010s: As e-bike demand rises, Simpel expands its product range to include electric bicycles, incorporating high-quality components like Shimano motors.
2015: The brand solidifies its presence in the Swiss market, known for offering low-maintenance urban e-bikes.
2020: Celebrates its 20th anniversary, continuing to refine its range of e-bikes and focusing on sustainable, practical designs for urban commuting.
2023: Simpel introduces the Whirlwind STM°08, an e-bike featuring advanced Bosch Performance motor systems and 1125Wh battery capacity, a model showcasing the company’s dedication to combining simple design with powerful functionality.

News about Simpel Bikes in 2024

As of 2024, there have been no major press releases or significant news directly linked to Simpel Bikes in mainstream media. The company continues to quietly maintain its position as a reliable producer of e-bikes in Switzerland, with a focus on sustainable and functional designs.

Their product offerings, such as the Whirlwind STM°08, continue to reflect their commitment to quality without excessive marketing or technological gimmicks. The brand’s strength lies in the continued development of bikes that meet the practical needs of urban commuters, and they maintain a steady growth trajectory within the competitive Swiss e-bike market.

Simpel Contact and Warranty

Simpel Bikes offers a standard warranty on its electric bicycles, covering both the e-bike and its battery for 24 months from the date of purchase. This warranty applies to any defects in materials or workmanship, provided the bike has been used under normal conditions.

It’s important to note that certain components like wear-and-tear parts (tires, brake pads, etc.) may not be covered under this warranty. Simpel also requires that any warranty claims be accompanied by proof of purchase, and the warranty does not extend to bikes that have been improperly maintained or modified. Customers are encouraged to contact the company directly for any warranty-related issues, which are handled promptly.

For customer support or inquiries, Simpel can be reached through their official website. They also maintain a presence on social media platforms, although specific links were not prominently listed on their site.

For direct communication, customers can use their email contact form available on the website, and there is also a phone line for customer service. Additional resources and details about their products can be found through their website and affiliated e-bike retailers.