Serial 1 (by Harley Davidson) e-bikes
- Founded: 2020
- Country: United States
- Range: City bikes and mountain bikes
- Price Range: mid to higher-tier price segment
- Reputation: Known for high-quality, premium e-bikes with innovative designs and advanced technology, based on Harley-Davidson’s long experience in two-wheeled vehicles.
- Appearance: Premium and innovative, focusing on ease of use and low maintenance.
- Overall Quality: Very high, with an emphasis on balance, handling, and durability.
- Longevity: High, with robust designs and high-quality components.
- Customer Service: Good, with support through dealers and service centers in the US and Europe.
- After-Sales Service: Good, with maintenance and support options through dealers and official service centers.
Who or What is Serial 1?
Serial 1 is an American electric bike brand that was originally launched by Harley-Davidson in 2020. The brand is named after Harley-Davidson’s oldest known motorcycle, “Serial Number One,” and was developed as an internal project within Harley-Davidson’s Product Development Center in Milwaukee, Wisconsin.
Serial 1 focuses on combining Harley-Davidson’s extensive experience in two-wheeled vehicles with modern e-bike technology to create innovative and high-quality electric bikes.
What Makes Serial 1 Bikes Good or Unique?
What makes Serial 1 bikes stand out are several unique features that differentiate the brand in the market. Firstly, Serial 1 leverages Harley-Davidson’s expertise in vehicle balance and handling, resulting in bikes that are highly stable and easy to ride. After LEV Manufacturings acquisition a 42% price reduction has now positioned the bikes as a premium brand at a mid-tier price point.
The bikes are designed with a low center of gravity and a centrally placed battery and engine, providing optimal balance and control. The 90 NM of torque in the engine makes this a very powerful ebike that can tackle any hill. There are 2 size interchangeable batteries ( 529 / 30 cell Standard OR 706 / 40 cell high capacity ).
Additionally, all bikes come equipped with durable, low-maintenance components such as the Gates belt drive and the Enviolo Automatiq continuously variable transmission hub, which shifts automatically and always selects the right gear.
Serial 1 Electric Bikes of 2024
Our articles about Serial 1
Serial 1 History
Serial 1 is an electric bike brand that was founded by Harley-Davidson in 2020. The name Serial 1 refers to Harley-Davidson’s oldest known motorcycle, “Serial Number One.” The brand was developed as an internal project within Harley-Davidson’s Product Development Center in Milwaukee, Wisconsin.
The project began in 2018 with a small team of passionate motorcycle and bike experts aiming to design and develop the best and most capable e-bikes. Serial 1 eventually became an independent subsidiary of Harley-Davidson in 2020, providing the flexibility and focus to specifically target the e-bike market.
Timeline of Serial 1
- 2018: Start of the e-bike project within Harley-Davidson’s Product Development Center.
- 2020: Official establishment of Serial 1 as an independent subsidiary of Harley-Davidson.
- 2020: Introduction of the first e-bike models, including the MOSH/CTY and RUSH/CTY, inspired by Harley-Davidson’s motorcycle designs.
- 2021: Expansion of e-bike availability to Europe.
- 2023: Acquisition of Serial 1 by LEV Manufacturing and Lane VC, with a shift in production to Florida to reduce costs and improve accessibility for American consumers.
Serial 1 News in 2024
In 2024, Serial 1 has undergone some significant developments. A press release in November 2023 announced that Serial 1 was acquired by LEV Manufacturing, a Florida-based manufacturer of light electric vehicles, and Lane VC, a mobility-focused investment firm.
This acquisition included moving production from Taiwan to the United States, which is expected to result in lower production costs and lower consumer prices (by 42%).
Additionally, this shift is anticipated to create more jobs in the US and strengthen service and support teams in the country. Serial 1 and LEV Manufacturing emphasized that the collaboration would enhance production efficiency and improve the accessibility of premium e-bikes.
Serial 1 Contact and Warranty
Serial 1 offers various warranty options for their e-bikes to ensure that customers are protected against manufacturing defects and other issues. The key warranty terms are as follows:
- 2-Year Warranty: Serial 1 covers 2 years of warranty on parts against manufacturer defect.
- 2-Year Battery Warranty: Serial 1 batteries are covered for two years from the date of purchase against defects in materials and workmanship. However, this warranty does not cover damage caused by power surges, improper use of the charger, improper maintenance, or other forms of misuse such as water or physical damage.
- 30-Day Parts Warranty: Parts supplied by Serial 1 are covered for 30 days from the shipping date against defects in materials and workmanship. This also applies to replacement batteries purchased at any time, which come with a two-year warranty.
- 30-Day Full Replacement Warranty: Within the first 30 days after purchase, Serial 1 will, at its discretion and at its own expense, repair or replace defective bikes or parts, provided the defect is due to a major fault. Labor and shipping costs are only covered during this initial 30-day period of ownership.
For all warranty claims, customers must register their bike with Serial 1 and provide proof of purchase.
Contact Information
Serial 1 provides several ways to get in touch for support, purchases, and other inquiries:
- Website: serial1.com for general information, purchases, and support.
- Email: support@serial1.com for warranty claims and customer service.
- Phone: +1-844-737-4251 for direct support.
- Social Media:
