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Orbea

by Dr. Watts'on
Orbea electric bikes

Orbea Electric Bikes

  • Founded: 2009
  • Country: Spain
  • Range: A wide variety of electric bikes, including city bikes, mountain bikes, and road bikes. Recently expanded to include models for commuting and recreational purposes.
  • Price Segment: Mid to high-end
  • Reputation: Orbea is known as a leading brand that produces innovative and high-quality bikes. Their e-bikes combine advanced technology with aesthetic design, resulting in an excellent riding experience.
  • Appearance: Sleek, modern, and functional designs that convey quality and performance. Emphasis on durability and adaptability, thanks to the MyO customization program.
  • Overall Quality: High, with advanced components and materials. Orbea’s e-bikes are assembled in Europe, ensuring strict quality control and durable construction.
  • Longevity: Very high, due to the use of high-quality materials and innovative technologies such as internal cable routing and advanced suspension systems. Maintenance-friendly designs further extend the lifespan.
  • Customer Service: Excellent, with a strong focus on customer satisfaction. Support is provided through various channels, including email, phone, and authorized dealers.
  • After-Sales Service: Excellent, with an extensive network of dealers and service points across Europe. Orbea offers comprehensive warranties and support to ensure customers are fully satisfied with their purchase.

Who or what is Orbea?

Orbea is the best-known Spanish bike brand, and is part of the Mondragón Cooperative Corporation, one of the largest cooperatives in the world. The company is known for its innovative technologies and high quality, with a wide range of bikes sold worldwide.

Orbea’s mission is to create high-quality, innovative bikes that meet the diverse needs of cyclists around the world. The company strives for excellence in craftsmanship and innovation while embracing the rich cultural heritage of the Basque Country.

Orbea aims to inspire cyclists to perform at their best, whether in professional racing, mountain biking, or daily commuting.

What makes Orbea e-bikes good or unique?

Orbea is widely recognized as a leader in the cycling industry, with a strong reputation for quality, innovation, and design. The brand is valued for its commitment to professional cycling and its extensive range of high-quality bikes.

One of Orbea’s unique features is the MyO customization program, which allows customers to tailor their bikes to their specific preferences in terms of color and components.

Orbea’s bikes cover a wide price range, from entry-level models to high-end bikes. While some models are affordable for recreational riders, others, especially those with advanced technology and customization options, fall into the premium segment.

Orbea enjoys a strong reputation within the cycling community due to its dedication to quality, innovation, and design. Its involvement in professional cycling and extensive range of high-quality bikes contribute to its strong reputation. The brand is known for producing both competitive and recreational bikes that meet the diverse cycling disciplines and preferences of riders.

Orbea e-bikes 2024

A key aspect of Orbea’s offerings is the MyO customization program, which allows customers to personalize the colors and components of their bikes. This bespoke service is a major draw for cycling enthusiasts looking for unique, tailored bikes.

Orbea offers a wide range of bikes, including:

  • Road Bikes: The Orca, known for its lightweight and aerodynamic design, and the Avant, designed for long-distance routes.
  • Mountain Bikes: Models such as the Gain, Wild, and Rise, or trail mountain bikes like the Urrun.
  • Gravel Bikes: The Terra, designed for versatility and speed.
  • Triathlon Bikes: The Ordu, known for its aerodynamic efficiency.
  • City Bikes: The new Diem and Kemen, ideal for urban commuting.

Orbea Gain

This model is designed for cyclists seeking a natural riding experience with added support. The Gain is equipped with the Mahle X20 or X35+ motor, offering torque of 55 Nm and 40 Nm respectively. It provides a good balance between performance and riding pleasure without being too dominant. The Gain is available in both carbon and aluminum frames.

Orbea Wild

This e-MTB is built for rugged terrain and offers excellent off-road capabilities. With a powerful motor and sturdy frame, the Wild is ideal for adventurous mountain bikers.

Orbea Rise

A lightweight e-MTB that mimics the natural riding experience of a conventional mountain bike, but with the extra power of a motor. The Rise aims to deliver a sublime riding experience with less weight and more efficiency.

Orbea Urrun

This model combines versatility and comfort, perfect for long rides and adventures on various types of terrain. The Urrun is designed with durability and reliability in mind.

Orbea Diem

A city-focused e-bike that combines style and functionality. The Diem is ideal for daily commuting and short city trips, with a focus on ease of use and comfort.

Orbea Kemen

A sporty yet comfortable e-bike, perfect for both urban environments and light off-road use. The Kemen offers a dynamic riding experience with a reliable motor and battery.

Orbea Vibe

A stylish and lightweight e-bike for the urban rider. The Vibe is compact, easy to maneuver, and equipped with modern features such as integrated lighting and a sleek design.

Orbea Optima

A user-friendly and comfortable e-bike, especially suitable for daily trips and errands. The Optima offers a low step-through frame and an upright riding position, which is ideal for older riders or those seeking comfort.

Orbea Competitors

Road Bikes

Orbea competes in the road bike market with brands such as Trek, Specialized, and Giant. These brands are known for their high quality, innovations, and performance in professional races.

Trek, Specialized, and Giant have a strong reputation for producing reliable, durable road bikes with advanced technologies, similar to Orbea’s offerings.

Orbea’s road bikes range from mid- to high-end prices, depending on specifications and customization options. Competitors like Trek and Specialized offer similar price points, although they also have models in the very high-end segment.

Mountain Bikes

In the mountain bike category, Orbea competes with brands such as Santa Cruz, Canyon, and Yeti.

Santa Cruz and Yeti are known for their high-quality construction and innovative suspension systems, similar to Orbea’s premium models like the Rallon and Occam. Canyon offers good performance at competitive prices, although there can sometimes be quality differences.

Orbea’s mountain bikes span a wide price range, from entry-level models to premium options. Santa Cruz and Yeti are usually more expensive, while Canyon often provides affordable options with high-quality components.

City Bikes

For city bikes, Orbea competes with brands such as Gazelle, Trek, and Giant.

Gazelle is known for its high-quality, comfortable city bikes, similar to Trek and Giant. Orbea offers comparable quality standards with innovative features such as integrated cables and charging points in models like the Diem.

Orbea’s city bikes are in the higher price segment, comparable to Gazelle’s prices and the premium city bikes from Trek and Giant.

Our articles about Orbea

Orbea History

Orbea was founded in 1840 as a weapons manufacturer in Eibar, Spain. In the 1930s, the company shifted to bicycle production. In 1969, during an economic crisis, the company was transferred to its employees and became a cooperative within the Mondragón Cooperative Corporation.

In the 1980s and 1990s, Orbea expanded into the international market and began sponsoring professional cycling teams. Today, Orbea produces a wide range of bicycles, from road and mountain bikes to e-bikes and city bikes.

Timeline of Orbea

  • 1840: Orbea founded as a weapons manufacturer.
  • 1930: Transition to bicycle production.
  • 1969: Company becomes a cooperative within Mondragón Cooperative Corporation.
  • 1989: Introduction of the first mountain bike.
  • 2009: Launch of the first electric bike.
  • 2024: Introduction of new models such as the Terra gravel bike, Diem city e-bike, and updates to the Orca, Rallon, and Occam.

News and Updates from Orbea in 2024

  • New Terra Gravel Bike: Orbea has launched the 2024 Terra with new colors and the 13-speed Campagnolo Ekar groupset.
  • Diem City E-Bike: Introduction of the Diem, a lightweight city e-bike with integrated features like USB-C charging ports.
  • Orca Road Bike Updates: New Orca models, including OMX and OMR frames with advanced components like Shimano Dura-Ace Di2.
  • Rallon Enduro Mountain Bike: The 2024 Rallon has more suspension travel and a slacker geometry for improved performance.
  • Occam Trail Bike: The new Occam models, available in both carbon and aluminum, with innovative features like Squidlock and LOCKR storage compartments.

FAQ about Orbea

Where are Orbea bikes made?

Orbea bikes are manufactured in the Basque Country, Spain, and in Portugal. The headquarters and main production facilities are located in Mallabia, a few kilometers from Bilbao. Since 2015, Orbea no longer produces bikes in China, so all production now takes place in Spain and Portugal​​.

How do I choose the right size for my Orbea bike?

To choose the right size for your Orbea bike, you can refer to the size chart in the bike’s product sheet. This chart indicates the corresponding rider height for each frame size, based on the specific geometry of the bike. If you are between two sizes, it is recommended to choose a smaller size for a sportier, performance-oriented riding style and a larger size for more comfort and recreational use​.

What is the MyO personalization program?

Orbea’s MyO personalization program allows you to fully customize your bike to your personal preferences. This includes selecting colors, graphic elements, and components such as wheels, saddles, and handlebars. This program is available for various models, including the Orca road bike and the Terra gravel bike​​.

Orbea Contact and Warranty

Orbea offers a comprehensive warranty on all its bikes. Frames and forks come with a lifetime warranty for the first owner, provided the bike is registered on the official website. Components have a two-year warranty. For warranty claims and service, you can contact official dealers or Orbea directly through their website. More information can be found on the official Orbea website (Orbea)​.