Opium

Opium Speed Pedelecs

• Founded: 2019
• Country: Switzerland
• Range: Speed pedelecs
• Price Segment: High-end
• Reputation: Innovative brand with a focus on quality and technology, targeting the premium segment. Recognized for using high-quality components and design.
• Aesthetics: Modern and sleek design, with attention to detail and use of premium materials. Designed by renowned designer Torgny Fjeldskaar, contributing to a unique and functional design.
• Overall Quality: Very high, with the use of top-tier components like Magura braking systems, Pinion gear hubs, and FIT technology.
• Longevity: A relatively young brand, but there have been few complaints about long-term performance so far. The quality of the materials and construction promises a long lifespan.
• Customer Service: Good, with support available through dealers and direct contact options.
• After-Sales Service: Good, with service and repair options available through authorized dealers and manufacturer support.

Who or what is Opium bikes?

Opium is a Swiss ebike-brand specializing in the production of speed pedelecs, or high-speed electric bikes. The brand is part of Revolt Zycling AG and originated from an earlier bike by MTB Cycletech. Opium aims to develop high-quality, durable, and innovative e-bikes suitable for both daily commuting and long-distance rides.

The name Opium is associated with reliable performance and modern design, developed by renowned designer Torgny Fjeldskaar, who has previously worked with brands such as BMC, Cannondale, and BMW​​.

What makes an Opium bike good?

Opium stands out through its use of high-quality components and innovative technologies. The bikes are equipped with powerful rear-wheel motors, high-capacity batteries, and advanced braking systems. The integration of FIT (FLYER Intelligent Technology) ensures a smooth and responsive riding experience. The Pinion gear hubs and Gates Carbon belt drive contribute to a low-maintenance and reliable ride​.

On the downside, the high price and weight of the bikes can be drawbacks for some users. The batteries are not removable by the user, meaning the bike must be charged as a whole, which can be inconvenient in cold climates. Additionally, the weight of the bikes, around 37 kilograms, is a consideration for users who may want to transport the bike on a bike rack​​.

Opium aims to excel in combining design, performance, and technology. The bikes are designed with attention to detail, using high-quality components such as Magura braking systems and Pinion gear hubs. Advanced motors and large battery capacities make the bikes suitable for long distances and intensive use. Opium targets the high-end market, with models starting around €8,500 and going up to approximately €12,000 for top models with additional options like range extenders​​.

Competitors of Opium Speed Pedelecs

Opium’s direct competitors include the Stromer ST3 and Stromer ST7, primarily due to their similar design and specifications. Both brands share a Swiss background and emphasize integrated technology and high performance. Opium distinguishes itself by offering the ability to significantly increase battery capacity and providing more customization options than the Stromer models.

The Model L occupies an interesting niche with its low-step design, similar to certain models from competitors such as Klever, Ellio, and Flyer, but stands out due to its technical specifications and customization options. It offers a comparable experience to its sibling models, but with a focus on ease of use and accessibility​.

With its diverse range of speed pedelecs, Opium has carved out a unique position in the market. From the sporty and high-end Model S to the accessible Model L with a low-step design, Opium provides something for every type of rider. The combination of powerful motors, large battery capacities, and customization options in terms of color and equipment makes these bikes an attractive choice for both the performance-oriented cyclist and the daily commuter seeking comfort and performance.

Opium Speed Pedelecs Lineup for 2024

Model S – The Flagship of Technology and Performance

As Opium’s flagship, the Model S offers a blend of technology, performance, and design. Equipped with a 950W motor and a 1,400Wh battery, the Model S sets the standard for speed and range in the speed pedelec world. With an advanced drivetrain, including Pinion gearing and Gates belt drive, it offers smooth shifting and low maintenance​.

Given the Model S’s position as Opium’s premium offering, its pricing reflects its superior features and capabilities. Users can expect a wide range of customization and upgrade options, including advanced ABS systems, multiple display configurations via the FIT system, and a rich selection of colors and finishes. Naturally, it is also very expensive, with the S series commanding a premium price of €10,000 to €12,000​.

Model T – Accessibility and Performance

The Opium Model T follows shortly after the launch of the Model S as a more accessible option but retains many of the high-end features that characterize the Model S. Focusing on providing a similar riding experience at a lower price point, the Model T offers a compromise between cost and performance.

The Model T is positioned as a mid-range option within the Opium lineup, aimed at delivering value without compromising on quality and performance.

Model L – Focused on Comfort and Accessibility

The Model L, with its low-step frame, is targeted at female speed pedelec riders. The L series and T series are virtually identical, except for this low-step feature. An entry-level model within the Opium range, but still priced at €8,000.

The Model L is limited to a Pinion C1.9 gear hub with nine speeds and lacks the option for a larger battery or ABS but maintains the same quality of disc brakes and Gates carbon belt transmission​.

Available in frame sizes S/M and M/L, and in colors such as Aquatic Green, Rosé, and Violet​​.

History of Opium Speed Pedelecs

Opium was founded in 2019 and falls under Revolt Zycling AG. The brand emerged from a previous bike from MTB Cycletech and focuses on providing high-quality, durable electric bikes for both daily commuting and long-distance rides.

Opium’s design philosophy is heavily influenced by renowned designer Torgny Fjeldskaar, who has previously worked with prestigious brands such as BMC, Cannondale, and BMW. This has led to a sleek, modern design characterized by a functional and aesthetic approach​​.

In 2022, Opium introduced its first models, including the Opium 6 LR and Opium 4, which immediately made an impression with their innovative technologies and high-quality components. This generated significant buzz, as they closely resembled the Stromer speed pedelecs, leading to issues that have recently been resolved.

In 2023, the product lineup was further expanded, and the bikes were rebranded to include the L-Series and T-Series, which were showcased at the Velofollies bike fair​​.

Opium quickly made a name for itself in the speed pedelec market thanks to its combination of powerful motors, large battery capacities, and advanced safety features such as Magura MCI brake systems and Blubrake ABS. The bikes are equipped with FIT (FLYER Intelligent Technology) software, contributing to a smooth and responsive riding experience​​.

Opium Timeline (from start to 2023)

• 2019: Opium is introduced as a brand under Revolt Zycling AG.
• 2020: First models developed, including the Opium 6 LR and Opium 4.
• 2021: Collaboration with designer Torgny Fjeldskaar for further design development.
• 2022: Official launch of Opium speed pedelecs, available in various colors and specifications​​.
• 2023: Expansion of the model range with the S-Series and T-Series. First presentation at the Velofollies bike fair​.

Opium News in 2024 (Press Releases)

In 2024, Opium is expected to present new models and updates during the Velofollies bike fair in January. The brand will expand its lineup with a third model and introduce new battery capacities and options for further bike customization. Additionally, they will continue to innovate with technology such as Blubrake ABS and the latest FIT software.

Warranty Terms for Opium Speed Pedelecs

Opium provides an extensive list of service points and dealers across various regions, including Belgium, Germany, Switzerland, and the Netherlands. These locations offer support and services for Opium speed pedelecs. Each of these service points provides contact details such as phone numbers and email addresses for direct assistance​. Visit the OPIUM website​.

In the EU, all new goods must come with a minimum two-year warranty. This warranty covers defects that were present at the time of delivery, even if they become apparent later. For more information, you can visit the official Opium website or contact them via email at info@rideopium.com or phone at +32 23 77 83 89.