Rad Power Bikes

Founded: 2007
Country: United States (Seattle, Washington)
Range: E-commuter bikes, e-cargo bikes, fat-tire bikes, foldable e-bikes, electric trikes
Price segment: Mid-range (Prices typically range from $1,399 to $2,099)
Reputation: Rad Power Bikes is known as the largest e-bike manufacturer in North America, praised for its affordable, robust, and versatile designs that cater to commuters, families, and adventure riders. The brand is also noted for its commitment to safety, featuring fire-resistant batteries and UL-certified components.
Appearance: Functional and sturdy, with models designed for various terrains and uses, including city commuting, off-road, and cargo hauling. Their e-bikes often feature fat tires and accessible step-through designs.
Overall quality: Strong focus on versatility and performance, with powerful motors and long-range batteries. Their e-bikes are well-regarded for balancing quality and affordability.
Durability: High, with robust construction and reliable components. Many models are equipped to handle rough terrain and heavy cargo. Their innovative battery technology further enhances durability by preventing overheating.
Customer service: Generally positive, with a growing network of service centers and an active online help center.

Who or What is Rad Power ?

Rad Power Bikes is the largest e-bike manufacturer in North America, known for its direct-to-consumer business model. Founded in 2007 by Mike Radenbaugh, the company initially began as a DIY electric bike project. It evolved into a full-scale e-bike brand in 2015 when Radenbaugh, together with his business partner Ty Collins, relaunched the company and introduced their first mass-produced e-bike, the RadRover.

This move established Rad Power Bikes as a significant player in the growing electric bike industry. Headquartered in Seattle, Washington, the company has built its reputation by offering affordable, versatile, and robust e-bikes designed to replace car trips for daily commuting and cargo transport.

What Makes Rad Power Bikes Good or Unique?

Rad Power Bikes stands out for its focus on making electric bikes accessible, versatile, and durable. One of their unique selling propositions is the wide variety of models they offer, catering to different needs—from commuters to families and off-road adventurers.

The company’s commitment to affordability is another key differentiator; Rad Power Bikes offers mid-range prices without compromising on quality, making e-bikes more accessible to a broader audience. Additionally, the direct-to-consumer model helps to lower costs and enhance the customer experience through personalized service.

Rad Power Bikes has also been at the forefront of addressing safety concerns in the industry by introducing Safe Shield battery technology, designed to prevent overheating and fires.

Their e-bikes are known for their rugged construction, often featuring fat tires, long battery ranges, and high torque motors, making them adaptable to a wide range of terrains and rider preferences.

Rad Power Bikes of 2025

Rad Power Bikes produces a wide array of electric bikes, specifically designed to suit different categories of users. These categories include:

– commuter bikes, like the RadCity 5 Plus, which are built for urban environments and daily transportation.
They also produce cargo bikes, such as the RadWagon 5, which are designed to carry heavy loads or serve as a car alternative for families.
For adventurers, they offer fat-tire and off-road models like the RadRover 6 Plus and the Radster Trail, which can handle rugged terrain and off-road conditions.

Additionally, the company produces foldable bikes like the RadExpand 5, which cater to space-conscious commuters or travelers. They even have options for users with mobility challenges, such as the RadTrike, an electric tricycle for those who need more stability.

Our Articles about Rad Power Bikes

Rad Power Bikes History

Rad Power Bikes traces its roots back to 2007 when Mike Radenbaugh, then a high school student, built his first electric bike to make his 15-mile rural commute easier. This first creation, nicknamed “The Frankenbike,” was a DIY solution to bypass hills and lengthy rides, marking the beginning of the company’s innovative journey. Radenbaugh continued building e-bikes for local customers as a sole proprietorship.

By 2015, Rad Power Bikes had shifted its business model, transforming into a direct-to-consumer brand. Together with his childhood friend Ty Collins, Radenbaugh relaunched the company and introduced its first mass-produced e-bike, the RadRover, which quickly gained popularity for its rugged fat-tire design, marking a breakthrough for the brand.

Rad Power Bikes rapidly expanded, focusing on making e-bikes accessible to a broader audience. Their mission centered around offering a sustainable and affordable alternative to cars for short trips and daily commutes. The company grew its customer base by offering a wide range of models suited for various purposes, from urban commuting to off-road adventures.

In 2024 Rad Power Bikes is the largest e-bike manufacturer in North America, with hundreds of thousands of riders worldwide and a strong reputation for innovation, accessibility, and customer-focused products.

Timeline of Rad Power Bikes

2007: Mike Radenbaugh builds the first electric bike, “The Frankenbike.”
2015: Rad Power Bikes is relaunched as a direct-to-consumer brand, introducing the RadRover electric fat bike.
2016: Expansion of the product line with models like the RadWagon (cargo bike) and RadCity (commuter bike).
2018: The RadMini, a foldable fat-tire e-bike, is introduced, expanding portability options for riders.
2020: Rad Power Bikes becomes the largest e-bike company in North America, solidifying its leadership in the industry.
2021: Rad Power Bikes receives $154 million in funding, becoming the most well-funded e-bike company globally. The company expands its global footprint, opening new retail locations and service centers/
2022: Rad Power faces recalls and lawsuits over product safety, yet continues its expansion with new models and store openings.
2023: Phil Molyneux, former executive of Dyson and Sony, is appointed CEO, marking a leadership shift to focus on innovation and customer experience.

News about Rad Power Bikes in 2024

In 2024, Rad Power Bikes has continued its trajectory of growth and innovation, focusing on safety and sustainability in response to industry challenges and evolving consumer needs. The company has implemented cutting-edge features in its latest models, including the Safe Shield battery technology, designed to prevent overheating and battery fires—a major concern in the e-bike industry after reports of fires in various cities.

The launch of the Radster Road and Radster Trail e-bikes in 2024 was met with praise, especially for their robust 100 Nm motors, improved torque sensors, and sleek designs. These models are tailored for urban commuters and light off-road use, reflecting Rad Power Bikes’ emphasis on versatility. Both models come equipped with a fire-resistant 720 Wh battery, capable of ranges between 25 and 65 miles, depending on riding conditions.

In addition, Rad Power Bikes has maintained its commitment to making transportation accessible. The RadExpand 5 continues to be a strong seller in 2024, offering a foldable fat-tire design that appeals to both urban commuters and RV travelers. The company also retains a strong focus on cargo bikes, with the RadWagon 5 consistently recommended for families seeking a sustainable, affordable alternative to cars.

Rad Power Bikes has also been nominated in multiple categories in the 2024 Rider’s Choice Awards, including “Best Commuter Electric Bike Company” and “Best Off-Road/Fat-Tire Electric Bike Company.”

Rad Power Bikes Contact and Warranty

Rad Power Bikes offers a two-year limited warranty for all of their e-bikes, which covers defects in materials and workmanship. This warranty applies to major components like the battery, frame, motor, controller, and more. However, it excludes wear-and-tear items such as tires, brake pads, chains, and other parts that naturally degrade with regular use. The warranty is non-transferable and only applies to the original purchaser.

If a defect is identified, the customer must contact Rad Power Bikes’ customer service, provide photos or videos of the issue, and follow instructions for repair or replacement. Shipping costs for returning defective parts may apply unless Rad Power Bikes agrees to cover them.

For additional protection, Rad Power Bikes also offers the Extend Product Protection Plan, which covers accidental damage and extends coverage beyond the initial two-year manufacturer warranty. Customers can choose plans of up to four years, with the option to add this coverage at the time of purchase or within 90 days afterward.

Regarding contact information, Rad Power Bikes has a strong online presence. Their official website is www.radpowerbikes.com, and they provide extensive customer support through their Help Center, available via chat Monday through Friday from 8 AM to 5 PM PT, and on weekends from 9 AM to 3 PM PT. Customers can also reach them via email at support@radpowerbikes.com.

On social media, Rad Power Bikes is active across multiple platforms:

Instagram: @radpowerbikes
Facebook: Rad Power Bikes
Twitter: @radpowerbikes