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Pinarello

by Dr. Watts'on
pinarello bicycles brand information

Pinarello bicycles

  • Founded: 1952
  • Country: Italy
  • Range: High-performance road bikes, gravel bikes, and e-bikes (Nytro series)
  • Price segment: High-end, with prices ranging from $7,800 to over $13,000
  • Reputation: Legendary Italian brand known for its dominance in professional cycling, particularly in the Tour de France, with a strong focus on innovation, aerodynamics, and performance.
  • Appearance: Sleek, aerodynamic, and aggressive designs, emphasizing racing heritage and high-quality materials like Torayca carbon fiber.
  • Overall quality: Exceptional, with advanced engineering focused on performance, stiffness, and weight optimization. Their bikes are regarded as some of the best in the professional cycling world.
  • Durability: High, particularly in their carbon fiber frames. Regular maintenance and inspections are recommended for longevity and optimal performance due to the high-performance nature of the bikes.
  • Customer service: Solid, with an extended warranty available upon registration and a network of authorized dealers providing support and service globally

Who or What is Pinarello?

Pinarello is a prestigious Italian bicycle manufacturer, founded in 1952 by Giovanni Pinarello in Treviso, Italy. Initially focused on producing traditional road bicycles, Pinarello has since grown into one of the most recognized and respected names in professional cycling.

The brand has built its reputation through a combination of innovation, precision engineering, and a relentless focus on performance. Over the decades, Pinarello bikes have been ridden to victory in some of the world’s most prestigious cycling events, including numerous Tour de France wins, particularly with riders from teams like Banesto and INEOS Grenadiers.

Pinarello’s commitment to innovation has seen it pioneer cutting-edge bicycle technologies, from advanced carbon fiber frames to aerodynamic designs optimized for high-speed competition. While it began as a manufacturer of road racing bikes, Pinarello has expanded into other cycling categories, including electric bikes (e-bikes)​.

What Makes Pinarello bikes Good or Unique?

Pinarello stands out in the crowded bicycle market due to several key factors. First, the brand is known for its asymmetric frame design, a technology it introduced with its Dogma series. This approach optimizes the bike’s weight distribution and stiffness, which significantly improves handling and power transfer, particularly during high-speed races.

Another USP is Pinarello’s focus on aerodynamics, with innovations like the Onda fork, which reduces wind resistance and improves stability. The company’s use of high-grade carbon materials, such as Torayca carbon fiber, ensures that their bikes are lightweight yet incredibly strong.

Additionally, Pinarello’s approach to e-bikes reflects its performance-first mentality. The Nytro series, for instance, integrates advanced electric motor systems in such a way that the handling and feel mimic traditional road bikes, a rare achievement in the e-bike sector.

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Pinarello Electric Bikes of 2024

Pinarello specializes in high-performance road racing bikes, but the company has also broadened its product line to include gravel bikes, time trial bikes, cyclocross bikes, and electric bicycles (e-bikes). Their road bikes, particularly the Dogma series, are frequently seen in professional competitions and are known for their lightweight carbon frames and advanced aerodynamics.

The company also produces gravel bikes like the Grevil, which are designed for both on-road and off-road versatility. In recent years, Pinarello has embraced the e-bike market with models like the Nytro series, offering both road and gravel electric bikes.

These e-bikes are built to deliver high performance with lightweight frames, seamless motor integration, and features that cater to both seasoned riders and those new to electric cycling

Is Pinarello expensive?

Pinarello’s primary target audience consists of serious cycling enthusiasts, professional athletes, and high-end consumers who are looking for top-tier performance in their bikes. This audience includes professional cyclists, racing teams, and affluent individuals who appreciate high-quality, technologically advanced bicycles.

In terms of pricing, Pinarello falls into the premium segment of the market. Their bikes are among the most expensive on the market, with road models like the Dogma often exceeding $10,000, and their electric Nytro series starting at around $7,800 and reaching up to $13,000 depending on the model and specifications.

Our Articles about Pinarello

Pinarello History

Pinarello was founded in 1952 by Giovanni Pinarello in Treviso, Italy. Giovanni, an avid cyclist, had a brief professional racing career before transitioning to bicycle manufacturing. Initially, his shop produced bikes for amateur riders, but it wasn’t long before Pinarello became involved in professional cycling, crafting bikes that would be ridden to victory in major races. The brand first tasted international success in 1961 when Guido De Rosso won the Tour de l’Avenir.

Throughout the 1970s and 1980s, Pinarello expanded its influence in the professional cycling world, working with teams that achieved significant victories. The brand’s relationship with Miguel Indurain, who won five consecutive Tour de France titles between 1991 and 1995, solidified Pinarello’s reputation as a premier bicycle manufacturer.

Pinarello’s continual innovation in frame design and materials, notably with the iconic Dogma series launched in the early 2000s, has kept the brand at the forefront of racing technology. Its bikes have been used by elite teams like Team Sky (now INEOS Grenadiers), contributing to multiple Grand Tour victories.

Today, Pinarello is synonymous with high-performance racing bicycles, combining cutting-edge materials like carbon fiber with aerodynamic designs tailored for professional racers. The brand also expanded into the electric bike market, applying its high standards of performance to e-bikes, such as the Nytro series, which combines lightweight frames with powerful motors, targeting cyclists who seek performance without sacrificing the joy of traditional cycling.

Timeline of Pinarello 

  • 1952: Giovanni Pinarello founds the company in Treviso, Italy, starting with a small bicycle shop.
  • 1961: Pinarello achieves its first international victory when Guido De Rosso wins the Tour de l’Avenir.
  • 1975: Fausto Bertoglio wins the Giro d’Italia on a Pinarello, further establishing the brand’s name in professional cycling.
  • 1988: Pinarello starts sponsoring the Banesto team, leading to significant victories.
  • 1991–1995: Miguel Indurain wins five consecutive Tour de France titles using Pinarello bikes.
  • 2000s: Pinarello introduces the Dogma series, revolutionizing bike design with its asymmetric frames.
  • 2010: Pinarello partners with Team Sky (INEOS Grenadiers), leading to multiple Tour de France wins.
  • 2017: Chris Froome wins his fourth Tour de France on a Pinarello Dogma.
  • 2018: Geraint Thomas wins the Tour de France riding a Pinarello Dogma F10.
  • 2019: Pinarello expands into the electric bike market with the launch of the Nytro e-road bike.
  • 2021: The Dogma F is introduced, continuing Pinarello’s dominance in the professional cycling world.
  • 2023: Pinarello remains a top brand in cycling, celebrated for its heritage and cutting-edge innovations, with its bikes still winning major races globally.

News about Pinarello in 2024 

In 2024, Pinarello continues to expand its product offerings, especially in the high-end electric bicycle market. One of the most anticipated releases is the Pinarello Nytro Dogma F e-road bike, which aims to be one of the lightest and most advanced electric racing bikes available.

The Nytro Dogma F is expected to build on Pinarello’s long history of high-performance road bikes, incorporating advanced aerodynamic design and lightweight carbon construction. Another upcoming release for 2024 is the Nytro Dust, a mountain e-bike designed for off-road adventures, demonstrating Pinarello’s increasing diversification into various cycling segments.

Pinarello Contact and Warranty

Pinarello provides a two-year warranty on its frames, forks, and other components purchased through authorized retailers. This warranty covers defects in materials and workmanship but does not extend to damage caused by normal wear and tear, misuse, or improper maintenance.

One unique feature of the Pinarello warranty is the possibility of extending coverage to three years by registering the product on the official Pinarello website. This registration is required within ten days of purchase to benefit from extended protection.

The warranty emphasizes the importance of regular inspections by qualified professionals to detect any wear, cracks, or signs of material fatigue, especially as high-performance bikes are more susceptible to these issues due to the stresses placed on them during use.

Frames that show signs of material degradation must be replaced immediately to avoid accidents. In cases of a manufacturing defect, Pinarello offers repair or replacement of the defective product under the warranty terms. The warranty is limited to the original owner and is not transferable​.

Pinarello Contact Information

For customer service, technical support, or warranty claims, customers can reach Pinarello through their official channels:

The company’s headquarters is located in Villorba, Treviso, Italy, at Viale della Repubblica 12. Customers are encouraged to contact local authorized dealers for direct assistance regarding products and warranties