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Stromer

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Stromer speed pedelecs

Stromer Speed Pedelecs

  • Founded: 2009
  • Country: Switzerland
  • Range: Speed Pedelecs
  • Price Segment: High-end
  • Reputation: Known as a premium brand leading in technological innovation and safety, focused on high performance and advanced connectivity
  • Appearance: Premium finish with sleek, modern design; great attention to aesthetics and functionality
  • Overall Quality: Very high, with a lot of attention to detail and durability
  • Lifespan: Known for long lifespan and reliability, supported by extensive warranties and positive user experiences
  • Customer Service: Excellent, with a focus on customer satisfaction and support
  • After Sales Service: Very good, with an extensive network of dealers and support through the official website and app

Who or What is Stromer

Stromer is a Swiss ebike brand founded in 2009 in Oberwangen, near Bern. The company focuses on developing high-quality Speed Pedelecs, electric bikes that can reach speeds of up to 45 km/h with pedal assistance. Stromer is known for its advanced technologies, including integrated connectivity, powerful motors, and innovative safety features like ABS (anti-lock braking system).

What Makes a Stromer Good or Less Good?

A Stromer bike is known for its exceptional quality, innovative technology, and stylish design. The powerful motors and long battery life make it ideal for commuting over longer distances. The integration of technology, such as the Pinion Smart.Shift and the OMNI app for full connectivity, significantly enhances the user experience.

On the other hand, the high costs can be a potential downside, making Stromer less accessible to the general public. Also, the advanced technology may be complex for some users to operate and maintain.

What is Their USP and Price Segment?

Stromer’s unique selling proposition (USP) is the combination of powerful performance, innovative technology, and premium Swiss craftsmanship. The bikes are designed for high speeds and long distances, with advanced features like integrated ABS and Pinion Smart.Shift technology. Stromer’s price segment is on the higher side, with models like the ST7 starting around €12,000, making it a premium product aimed at the demanding consumer.

Who is the Target Audience?

Stromer’s target audience mainly consists of commuters and urban dwellers willing to invest in a high-quality, reliable, and fast e-bike for daily use. The bikes are ideal for people who need to cover long distances and value technology and comfort. With a price segment starting at several thousand euros, Stromer targets the higher market segment.

Competitors of Stromer

Klever, Ellio, Oxford, Flyer, Aureus Drive, and Riese & Muller also compete in the speed pedelec segment. Within this, Opium and Specter are the most direct competitors. Together, they make up the premium segment, with models reaching (and even exceeding) 12,000 euros.

Stromer Speed Pedelecs Lineup 2024

Stromer is known for its premium speed pedelecs, offering a unique combination of power, aesthetics, and innovative technology. The models range from the ST1 to the ST5, each designed to meet a specific market need. Below is an overview of the Stromer models, including their category, price segment, and some of their main features and competitors​​.

Stromer ST1

The ST1, available in both Comfort and Sport configurations, is designed as a high-quality speed pedelec at a competitive price. The rear-wheel motor has a power of 670 W, allowing you to easily reach the maximum speed of 45 km/h, ideal for daily commuting. The ST1 stands out for its sleek, sporty look and high-quality frame.

Stromer ST2

The ST2 is fully connected and has a more powerful 750 W rear-wheel motor compared to the ST1. The model is distinguished by its maintenance-free and wear-resistant belt drive. It is a more efficient and powerful option than the ST1, designed for the demanding user.

Stromer ST3

The ST3, available in Pinion Sport and Pinion Comfort variants, combines a sporty riding experience with comfort. With a motor power of 820 W, the model offers both power and speed for both flat and hilly terrain. The ST3 stands out for its elegant design and high riding comfort.

Stromer ST5

The ST5 is Stromer’s flagship model, equipped with top-quality components such as the Shimano XTR Di2 shifting system, Supernova M99 Pro headlights, and Pirelli Cycl-e tires. The model offers unmatched power and range, with a motor power of 850 W and a range of up to 180 km. The ST5 is designed for ultimate performance and excellent ride dynamics, and has won multiple design awards.

Stromer ST7

The Stromer ST7 sets a new standard for speed pedelecs with its advanced technology and exclusive design. The model is perfect for commuters who want to cover long distances. Equipped with the most powerful 940 W rear-wheel motor and a torque of 52 Nm, it provides assistance up to 45 km/h. The impressive 1440 Wh battery delivers a range of up to 260 km.

Unique to the ST7 is the Pinion Smart.Shift C1.12i electronic shifting system, combined with a Gates Carbon Belt Drive for nearly maintenance-free performance. This system enables lightning-fast shifting actions and can automatically provide shifting advice.

The ST7 also features ABS brakes, powerful headlights, and large 27.5″ tires that are perfectly tuned for commuting use.

History of Stromer

Stromer was founded in 2009 in Oberwangen, Switzerland. In 2011, it merged with BMC, a Swiss bicycle manufacturer, which aided in technological development and market expansion. In 2016, Stromer became independent again after new investments, allowing them to fully focus on their core product line of premium speed pedelecs.

Since then, Stromer has launched several groundbreaking models, including the ST1, ST2, ST3, ST5, and ST7, each with increasing technological innovations and performance.

Stromer Timeline

  • 2009: Founding of Stromer in Oberwangen, Switzerland.
  • 2011: Merger with BMC, expansion of technological capabilities.
  • 2013: Launch of the Stromer ST2 with integrated connectivity.
  • 2016: Stromer becomes independent after investments, focuses on speed pedelecs.
  • 2020: Introduction of the ST5 with integrated ABS.
  • 2021: Launch of the ST7, Stromer’s most advanced model to date.
  • 2023: Stromer continues to innovate with new models and technologies, strengthening market position.

Stromer News in 2024

In 2024, Stromer received the prestigious “Speed Pedelec of the Year 2024” award for their ST3 Pinion ABS model, a testament to their ongoing innovation and commitment to quality. Additionally, Stromer announced new updates and models, including improvements in their connectivity systems and expansions into new markets, such as North America​.

Stromer Warranty on Speed Pedelecs

For Stromer speed pedelecs, Stromer offers a warranty that consists of two parts: a 2-year warranty on each model and a longer 10-year warranty on the frames. Additionally, they also offer a battery warranty, guaranteeing 75% of capacity within 2 years​.

Regarding aftersales service, if you encounter issues with your Stromer product, you cannot send it directly back to Stromer. Instead, you must contact them via email, after which arrangements will be made for you to return the product to your local store. For returning accessories, a return label will be provided. Items, except for batteries, can be returned within 14 days of your order​.

Contacting Stromer

Stromer offers a 10-year warranty on the frame of their bikes, which demonstrates their confidence in the durability and quality of their products. For other components, the warranty period varies, often around 2 years. For specific terms and details, customers can visit their official website.

Stromer is also active on social media and provides support and updates through channels such as Facebook, Strava, Instagram, LinkedIn, and YouTube, allowing you to contact them in various ways and stay updated on the latest news and developments.

Contact Information:

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