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Atala

by Dr. Watts'on
Atala Italian Bicycle Brand Information

Atala bicycles

  • Founded: 1907
  • Country: Italy
  • Range: E-MTBs (Full Carbon, Full Aluminum, HardTail), E-Trekking, E-Gravel, E-Urban
  • Price Range: Medium to higher price range
  • Reputation: High-quality, innovative designs known for their quality and performance, especially with components from Bosch and Shimano
  • Aesthetic: Combination of traditional Italian craftsmanship and modern technology, focusing on ergonomics, agility, and stability
  • Overall Quality: Very high, with a strong emphasis on durability and reliability
  • Lifespan: High, designed for long-term use and equipped with top-quality components
  • Customer Service: Good, with comprehensive service and support
  • After-Sales Service: Good, with a focus on customer satisfaction and long-term support

Who or what is Atala?

Atala is an Italian bicycle brand founded in 1907 by Angelo Gatti. The brand has a rich history and a strong reputation in the bicycle industry. Atala is based in Monza, Italy, and has been part of the Accell Group since 2011.

The brand has always been characterized by its passion for cycling and deep technical knowledge, allowing it to meet the needs of both recreational and competitive cyclists.

Atala produces a wide range of bicycles, including traditional bicycles, electric bikes (e-bikes), and accessories. The brand is known for its innovative designs and high quality, contributing to its long-standing presence and success in the market.

What makes Atala good or unique?

What makes Atala good is the combination of traditional Italian craftsmanship with modern technology and innovation. The brand uses high-quality materials such as Toray carbon fibers and 6000-series aluminum alloys, ensuring strong, lightweight, and durable frames.

Atala’s unique selling proposition (USP) lies in its ability to combine traditional Italian craftsmanship with advanced technology and innovation. Their use of high-quality materials and components from top brands like Bosch and Shimano ensures durable, reliable, and efficient bikes. Atala’s e-bikes are designed with a focus on ergonomics, stability, and agility, making them suitable for various terrains and usage scenarios.

Atala’s price segment falls in the medium to higher price range, although they also offer high-quality entry-level models.

Atala electric bikes of 2024

Our Articles about Atala

Atala History

Atala is an Italian bicycle brand founded in 1907 by Angelo Gatti. The brand began its journey in the early 20th century and gained prominence when Luigi Ganna won the first Giro d’Italia in 1909 on an Atala bike. During the 1920s, Cesare Rizzato, a craftsman from Padua, started production under the brand name Ceriz, which later merged with Atala.

The company expanded its portfolio with other prestigious brands such as Maino and Dei, which dominated international competitions in the 1960s.

In 2002, the company was renamed Atala S.p.A and in 2011, it became part of the Accell Group, a European leader in the bicycle and accessories industry. Since then, Atala has expanded its range to include traditional bicycles, e-bikes, and a complete line of accessories.

Timeline of Atala

  • 1907: Establishment of Atala by Angelo Gatti in Italy.
  • 1909: Luigi Ganna wins the first Giro d’Italia on an Atala bike.
  • 1921: Cesare Rizzato starts production under the Ceriz brand, later merged with Atala.
  • 1960s: Atala and brands like Maino and Dei dominate the international cycling scene.
  • 2002: The company changes its name to Atala S.p.A.
  • 2011: Atala becomes part of the Accell Group.
  • 2023: Atala remains a key player in the market for traditional bicycles and e-bikes.

Atala News in 2024

One of the highlights of the year is the introduction of the new E-MTB line featuring enhanced Bosch motors and larger battery capacities, enabling longer and more powerful rides. Additionally, Atala has announced plans to expand its production capacity in Italy to meet the growing demand for high-quality e-bikes.

Atala Warranty Contact

Atala offers warranty on its bicycles and e-bikes to provide customers peace of mind about their purchase. The standard warranty period for Atala e-bikes is 24 months from the date of purchase. This warranty covers manufacturing defects in materials and workmanship, meaning if there is any issue with the construction of the bike, Atala will repair or replace it at no additional cost to the customer.

It is important to keep the original purchase receipt and proof of the bike’s serial number, as these are necessary to file a warranty claim. Additionally, the batteries of the e-bikes are also covered by a separate warranty, often spanning the same 24-month period. However, it is advisable to check the specific terms as they may vary depending on the exact model and components of the bike​​.

Atala Contact Information

For inquiries, support, or to learn more about Atala and their products, customers can use the following contact information:

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